Ayas Studio
Send an episode
A ready-to-post content pack from every episode

Every episode, turned into posts that find you new listeners.

We turn each episode into show notes, posts, quotes and a newsletter email. It all helps new people find your show and carries your ideas past the audience you already have.

Send an episode Your pack, finished in 48 hours
What we do

Every episode you've recorded has moments that could be bringing you a new audience. Right now they stay in the recording. To get them out, all we need is the episode.

The pack

What you get from one episode

Every block arrives labeled: where it goes and what it's for. You paste it as is.

1show notes with chapters, so listeners find their way around the episode easily
6quotes, to tag your guest and reach their audience
7posts for LinkedIn and X, for people who don't know you yet
5strong title options, each one built to make people press play
1newsletter email, so subscribers hear about the new episode
3quote cards your guest can repost
1round of edits, back within 24 hours
48 hrsto a finished pack
Per episode, whatever its length
1show notes

Episode description and chapters

The text that sits under your episode on Spotify, Apple Podcasts or your website, plus a list of chapters with timestamps across the whole episode.

Why it's there

The description is where a new listener decides whether to press play. Chapters let them jump straight to the part they want, and show at a glance how much is in the episode.

6quotes

Quotes, word for word

Each with the speaker, the timestamp and one line of context.

Why it's there

A quote with your guest's name is a reason to tag them, and a tagged post can reach their audience as well as yours.

2LinkedIn posts

Two posts, two ideas from the episode

Each ends on a question your readers will want to answer.

Why it's there

On LinkedIn, the people who follow your work see how you think. Replies can carry a post beyond your own followers.

5posts for X

Short posts

Each one opens a conversation or leaves the reader wanting more.

Why it's there

Someone who has never heard of the show gets a reason to go and listen. These posts also work as captions for your Instagram videos.

5titles

Titles that make people curious and still say what's inside

The topic is clear at a glance, with a detail that makes people want to hear the rest.

Why it's there

People who don't know you yet click on a topic, not on an episode number.

Example

What a pack looks like

Pages from a sample pack built from a public episode of Built to Sell Radio.

What we started from

The guest built and sold a painting business. The show is for owners who are thinking about selling their own company.

What we decided

So the pack talks to business owners, not painters: how he sold the company for about twice what he paid and tripled revenue in three years, and what he got right in the sale.

Every pack starts this way. First we work out who listens to your show and what they care about, then we choose the angle.
Example
Ep 565 · Show notes

How to Triple Revenue and Sell for Twice What You Paid in 3 Years

For the episode description on Spotify, Apple Podcasts and the show's website.

How do you roughly double what your company is worth and triple its revenue in three years? This week we find out from the owner of a painting franchise who did both and walked away with about 10 times the cash he put in.

Listen before your first call with a buyer.

11:41The Economics of the Business, and the Lever That Moved Margins Most
15:50How to Charge More Than the Competition and Still Win the Job
32:00How to Answer "Why Are You Selling?" Without Scaring Buyers Off
38:49A Crisis Right Before Closing, and Why He Told the Buyer Straight Away
Example
Pull quotes

Word for word, ready to post

Tag the guest when you post one: the episode can reach his audience as well as yours.
“We couldn't chase the low-price jobs, because then you get in a scenario where you're busy, revenue looks awesome, but the end of the month comes and you don't have anything to show for it.”
Zac Smith · 17:04
“I thought that there was an opportunity to charge more without losing our success rate on winning jobs. And it turned out that that was the case.”
Zac Smith · 14:35
Example
LinkedIn · post

Your word, or the bigger check?

Goal: get owners discussing in the comments, then send them to the episode to hear what Zac did.

You've agreed to sell your company at a price you're happy with. Then another buyer calls and offers more.

What do you do?

Keeping your word sounds like the obvious answer. It gets harder when the gap is real money and nothing has closed yet.

Zac Smith was in exactly this spot when he sold his company for $1.5 million…

Example Quote card: Zac Smith, “There's never going to be a perfect time. I kind of felt like the deeper I got into my career, almost the harder it would be.”

Not affiliated with or endorsed by Built to Sell Radio, John Warrillow or Zac Smith. Quotes are from the public episode and belong to their speakers.

Every block in a pack comes with a short note on where it goes and why it works. The posts themselves are plain text, so they paste cleanly anywhere. The full example has everything a paid pack has: all the chapters, six quotes, two LinkedIn posts, five X posts, five titles and the newsletter email.

View the full example pack
How it works

From one link to a finished pack

You send the episode. Everything after that is on us.

  1. Phase 1 · You

    You send the episode

    A link or a file, released or not. That's all we need to start.

  2. Phase 2

    We listen and pick the angles

    We look at who your show is for, then pick the moments your listeners and new ones would want to discuss. The angles fit your audience, not just the episode's topic.

  3. Phase 3

    We write in your voice

    First we build each post to draw attention to you and the episode. Then we add your style: how you address people, the words you use, your turns of phrase.

  4. Phase 4

    We check quotes, names and facts

    Every quote against two transcripts, every fact against its source. More on that below.

  5. Phase 5

    You get the pack

    A PDF, every block ready to paste. Edits are optional: tell us what to change, and the revised version arrives within 24 hours.

Accuracy

How we check every quote

A misquote costs a clinician or a consultant more than a missing post. So nothing goes into the pack unchecked.

Two transcripts
2

We make two separate transcripts of the episode. A quote goes in only if it reads the same in both.

Quotes

Word for word

Quotes are exactly what was said. We only take out filler like “um” and “you know.”

Timestamps

From a word-level transcript

Chapter times come from a transcript timed word by word, so each chapter marker lands where that topic actually begins.

Sources

Checked against the original

Names, terms and any study a guest cites. Each study is matched to its published paper, however many the guest mentions.

Only what was said

Nothing the episode didn't say

Every claim in a post comes from the recording. We don't add statistics, promises or opinions that you or your guest didn't voice.

Questions

Before you send an episode

Can you work from an episode that isn't out yet?

Yes. Send the file or a private link. We don't share or publish anything from it, and the pack can go out the same day as the episode.

What if I don't like something in the pack?

Every pack includes a round of edits. Tell us what doesn't work (a line or a whole post), and the revised version comes back within 24 hours.

How much does it cost, and how do I pay?

Fill out the form and we'll reply with the price and a delivery date. We send an invoice by email. The 48 hours start once it's paid and we have the episode.

Can you do this for every episode?

Yes. Start with one. If the pack works for you, send the next episode the same way.

I'm not on X (or LinkedIn). Is the pack still useful?

Yes. The texts in the pack aren't tied to one platform, so post them wherever you think they fit. The X posts, for example, also work as captions for your Instagram videos.

How long does it take?

48 hours from payment and receiving the episode.

What do you need from me?

The episode. We'll find your public posts ourselves to learn how you write. After that, all we ask is that you read the pack and tell us if anything should change.

Start

Start with one episode

Tell us which one. We'll reply by email with next steps and a delivery date.

We use these details only to reply to you.